IIM Bangalore is inviting Combating Fake News- A Consumer Psychology Perspective on 25 June 2021. The last date of registration is 23 June 2021.
The Marketing area at IIM Bangalore will host a webinar titled, ‘Combating Fake News: A Consumer Psychology Perspective’, on June 25 (Friday), 2021, from 06.30 pm to 08.00 pm, to be led by Dr. Gita Johar, Meyer Feldberg Professor of Business, Columbia University, New York.
The session will cover issues like why we believe and share fake news including examining fake news sharers, and how to prevent or correct inaccurate beliefs, aiming to guide policy discussions to combat the spread of fake news. The second part of the talk will focus on publishing in top-tier journals, where participants can ask how to write for, and publish in, top-tier journals.
About the Speakers
Gita V. Johar is the Meyer Feldberg Professor of Business at Columbia Business School and the school’s inaugural Vice Dean for Diversity, Equity, and Inclusion. She received her PhD from the NYU Stern School of Business in 1993 and her MBA from Indian Institute of Management Calcutta (IIMC) in 1985. She received the Distinguished Alumnus Award from IIMC in 2019 and is President Elect of the Society for Consumer Psychology.
Prof. Johar served as Columbia Business School’s Faculty Director for Online Initiatives from 2014 to 2017, as Senior Vice Dean (Dean of Faculty) from 2011 to 2014, and as inaugural Vice Dean for Research from 2010 to 2011. Gita was co-editor of the Journal of Consumer Research (JCR) from 2014 to 2017 and co-edited a 2021 special issue of the Journal of Marketing (JM) on Better Marketing for a Better World. She has served as associate editor at JCR, Journal of Marketing Research (JMR), and the International Journal of Research in Marketing (IJRM) and is currently an associate editor at JM and at the Journal of Consumer Psychology (JCP). She sits on the editorial review board at JCR. She is on the Board of Advisors at Asia Initiatives, a non-profit based in New York and is also a member of the Morgan Stanley Institute for Inclusion Advisory Board.
In addition to teaching core marketing classes, Prof.Johar has developed and taught electives on design thinking and social innovation, and has written cases on consumer adoptions of new products and on marketing and advertising planning. She has mentored and advised several doctoral students over the years and continues to do so. As a scholar, she studies consumer identity, beliefs, and persuasion as they relate to branding, advertising, and media, and has published widely in these areas. Her current research preoccupation is on why people believe and share fake news and how to develop interventions based on this understanding to help clean up the media ecosystem.
Interested candidates can register via this page.
Please note that those interested need to register for the webinar by June 23, 2021. Those who register will be sent a Zoom link by June 24, 2021. There will not be any certificate offered for participation in this webinar.
Click here to view the official notification of Webinar on Combating Fake News- A Consumer Psychology Perspective by IIM Bangalore.
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