Vinod Gupta School of Management, Indian Institute of Technology Kharagpur is conducting a Short Term Training Program on Digital Marketing
Objectives
This course welcomes you to the realm of digital. It is an opportunity for discourse, deliberation, debate, and insights into how we can adopt digital marketing practices that can be transformational and disruptive at the same time.
This course will attempt to give you unique perspectives, new possibilities, and skills that will leave you sharp as a scalpel in the digital world. Come enjoy the ride and transform into a digital ninja!
Eligibilty
The following members can participate in the program:
Mid-level Managers working in any domain of business
Faculties interested in Digital marketing
Digital marketing enthusiasts
Course Content
- An Introduction to Digital Marketing
- Google Analytics
- Google tag manager
- Measuring campaign effectiveness
- Different channels of digital marketing
- Web marketing
- Paid marketing
- Affiliate marketing
- App marketing
- CRM – customer relationship management
- Performance marketing
- Ecommerce marketing
- Attribution models
- Various tools
- Some examples and case studies from renowned publishers like HBSP
- Offline marketing impact on online marketing
- Online marketing impact on offline marketing
Duration
The course is scheduled from July 5 – July 8, 2018.
Course Fee
For industry participants – INR 32,500 + 18% GST = INR 38,350
For faculties – INR 22,500 + 18% GST = INR 26,550
For students – INR 12,500 +18% GST = INR 14,750
The course fee will cover lecture notes, lunch, and refreshment during classes.
Boarding, Lodging, and Travel charges will have to be borne by the participants.
How to apply
Candidates should apply online by clicking “APPLY for CE Events” under EVENTS section in the Institute website www.iitkgp.ac.in .
Click on How to Apply at the top the page.
Follow the instructions given there for signing up and editing your profile.
Scroll down to the course “Short Term Training Program on Digital Marketing”.
Click on the “Apply Now” Button and follow point no. 6 mentioned in the instruction page available at the How to Apply link.
Accomodation
Accommodation can be arranged at IITKGP Extension Center upon prior request. Accommodation is also available at different price and comfort range in and around IITKGP Extension Center in Kolkata.
We can facilitate the accommodation of the participants. However, we do not take the responsibility for the same.
Important Dates
Last date of application– 30th June, 2018.
Contact details
Course coordinator Course co-coordinator
Dr. Saini Das Dr. Srabanti Mukherjee
+91-9589314556 , +91-9432298882
saini@vgsom.iitkgp.ernet.in, srabanti@vgsom.iitkgp.ernet.in
