Tagline Contest for Promotion of Organic Farming and Organic Products under Namami Gange by Govt. of India: Register by Sep 15: Expired

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About the Contest

The vision of rejuvenation of Ganga under Namami Gange is to restore its wholesomeness defined in terms of “Nirmal dhara – unpolluted flow”, “Aviral dhara- continuous flow”, and recognition of the river as geological and ecological entity. To achieve these a diverse set of interventions have been launched. There can be categorised as pollution abatement intervention (Nirmalta), ecological restoration & improving flows for Aviralta and improving people-river connect through better sanitation amenities at ghats, public outreach and stakeholder involvement. Sustainable Agriculture is one of the key interventions.
Sustainable Agriculture is very important for Ganga rejuvenation in ensuring Nirmalta as well as Aviralta. Implementation of e-flow regime for the first time notified in country by NMCG has to be supplemented by proper demand side management of water to restore and improve flows in river. Developing sustainable agri-scapes in basin and improving water use efficiency are important steps taken up in partnership with the Ministry of Agriculture & Farmers’ Welfare along with promoting organic and natural farming in Ganga Grams.

  • Complete conversion of the villages in the Ganga basin to organic farming would be a major contributor to reducing pollution of the Ganga by chemical fertilisers and pesticides. Hence the States should take this up in Mission mode through the various programs so that at least 25% of the villages in the 1-2 km belt along Ganga become chemical free by 2025. I congratulate the Govt of Uttarakhand for announcing their commitment for making the State organic. GOI would support you in this vision which will be especially important for the Ganga Basin.
  • An Organic farming Corridor starting from Uttarakhand to West Bengal in the Ganga basin should be developed in next 5 years. In addition to addressing problem of pollution, the produce will also fetch premium prices, including exports, and improve livelihoods of the producers.
  • Rising water stress is a global discourse and agriculture is a major consumer of ground water. The water use efficiency in Ganga basin is 35-40% only due to distribution loses. States should encourage and incentivise farmers to take up micro irrigation through the PMKSY – Per Drop More Crop. The farmers share should be topped up by States, as already being done by some States so that there is less burden on them for using this technology.
  • States should dovetail organic farming and micro irrigation so that returns to farmers are further improved with least ill effects on the environment
  • States should initiate survey of the traditionally organic areas so that these can be incentivised further by certification of the produce for better returns to the farmers under a brand say Organic Ganga. There is tremendous potential beyond field crops viz medicinal and aromatic plants, fibre, and phytochemicals
  • All Indian citizens are invited to suggest A tagline to promote organic farming and organic products under ‘Namami Gange
  • It is requested to note that no monetary prize is associated with the competition. This Ministry appreciates your participation.
How to Register?

Interested participants can register for the contest through this link.

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Registration Deadline

Sep 15, 2020
For more details, click the link below.

Tagline Contest for Promotion of Organic Farming and Organic Products under Namami Gange


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