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CfP: International Marketing Conference @ TA Pai Management Institute, Manipal [Apr 26-28]: Submit by Dec 24

The theme of the Conference:¬†Marketing, Society, and Disruption Marketing practitioners and scholars have shown a profound interest in building customer value, developing innovative products, leveraging pricing tactics to match consumer demand, managing brands, developing and managing marketing channels, and various other activities which enable them to achieve a sustainable competitive advantage. Of late, they have also started to understand the paramount importance of direct and indirect effects of marketing activities on society as a whole. Most of these effects have …

Read MoreCfP: International Marketing Conference @ TA Pai Management Institute, Manipal [Apr 26-28]: Submit by Dec 24

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