About the Specialization
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. Social Media Marketing Specialization is designed to achieve two objectives. It gives you social analytics tools and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Every Specialization includes a hands-on project. You’ll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you’ll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.
There are 6 Courses in this Specialization
- What is Social?
- The Importance of Listening
- Engagement & Nurture Marketing Strategies
- Content, Advertising & Social IMC
- The Business of Social
- Social Marketing Capstone Project
Randy Hlavac, Northwestern University & CEO of Marketing Synergy, Inc.
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the “Enroll” button on the left. You’ll be prompted to complete an application and will be notified if you are approved. You’ll need to complete this step for each course in the Specialization, including the Capstone Project.
To enroll for this course, click the link below.
Social Media Marketing Specialization by Northwestern University