Executive Programme on Technology Marketing @ IIM Bangalore [July 17-19]: Apply by July 7: Expired

IITB MSC Digital Society Programme
IITB MSC Digital Society Programme
IIMB 300x228 1About

It is well known that ICT (information and communication technology) is the prime mover of technology. Even in high-end research in pharma, metallurgy, plastics, and other domains, ICT is a key tool. Consider the changes witnessed in ICT in the recent past.
The Indian IT service firms that were chartbusters for more than a decade slowed down remarkably. 3D manufacturing is re-engineering the conventional engineering workshop. Traditional networking companies are suddenly having to find new markets as networking gets defined by software.
Some of the key questions the program wishes to focus on

  • How are IT markets different? What are the key similarities and differences, when compared to say consumer product markets?
  • How to handle competition and customer in the technology space?
  • How to brand technology?
  • How to handle technology product acceptance?
  • How to manage technology cycles?
  • And so on.
Who should Attend?

Middle and senior level executives from ICT product and service companies

Edureka - PG Diploma in AI & Machine Learning
Edureka - PG Diploma in AI & Machine Learning
Program Fee and Payment

INR 1,00,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Important Dates
  • Start Date: 17 Jul
  • End Date: 19 Jul
  • Last date for registration: 07 Jul
How to Apply

Phone Number: +91-80-26993264/3475
Email ID: openpro@iimb.ac.in

For further details, click here.

You may also be interested inĀ Young Leaders Programme 2019 for Graduates @ IIM Lucknow.

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