IIFT invites admission applications for Professional Course in International Business Analytics & Intelligence for the year 2021. The last date of application submission is 28 Feb 2021.
Objective
The course is designed for the executives to understand the concept of Foreign Trade along with generating and developing soft skills. The structure of the training is designed in such a way that the individuals understand the process and ease of doing business with various stakeholders. The training programme also focuses on developing soft skills for effective functional roles at various levels of workplace interactions.
Content
- Data Analytics and Intelligence
Basic Statistical Concepts
Decision Making and Problem-Solving Framework
Database concepts Data Preparation
Decision Modelling Methods, Exploration
Stochastic Modelling & Simulation,
Variable Association, Classification & Regression - Trade Analytics
Shift Share Analysis
Revealed Comparative Advantage index
Revealed Comparative Disadvantage index
Export Intensity Index
Revealed Trade Barrier Index
Regional Orientation Index
Export Specialization Index and Trade Balance
Unit Price Ratio - Big Data Analytics
Big data analytics and descriptive statistics
Churn analysis
RFM analysis
Market basket analysis
Market segmentation using cluster analysis
Predictive analytics in a big data world
Inferential statistics with applications - Web & Social Media Analytics
Web Analytics Primer (Metrics as KPIs, Clickstream analysis, Heat mapping)
Search Engine Optimization (On-page and off-page optimization techniques, White / Black / Gray SEO)
Search Engine Marketing (Pay per click advertising, Search engine advertising, Display advertising)
Email Marketing (Subscriber management, creating an email copy, Laws and guidelines, Analytics)
Program Details
- Programme Commencement: 4th April, 2021 (Tentative)
- Schedule of Classes: 10:00 AM – 1:15 PM on Sunday
- Duration: 6 Months
Important dates
- Last date of applications: 28th February, 2021
- Shortlisted applicants will receive admission offer mail between 5th – 15th March, 2021
- Shortlisted applicants will submit the course fee to IIFT between 16th – 30th March, 2021
Eligibility
Graduation degree from recognized University OR Diploma holders with two years of post-diploma work experience.
Application
Interested and eligible candidates can apply online via this page.
Fee
Rs.40, 000/- (non-refundable, after admission).
Contact
Mr. Rakesh Kumar Ojha
PH. 011-39147200-05 (Extn-408/422), 011-39147315 (D)
Email: mdp[at]iift.edu
Ms. Richa Dua, Marketing Executive (MDP)
Ph: 011-39147200-05 Ext: 602, Mob: 9650875969
E-mail: richa[at]iift.edu
Professional Course in International Business Analytics & Intelligence at IIFT.
