About the Organiser
The Indian Institute of Plantation Management (IIPM), Bangalore, India, is India’s apex educational institution set up by the government of India to provide research, training and education in the agricultural sector, a sector that employs almost half of India’s workforce.
About the Programme
This programme aims at providing the participants with practical skills and attitude for reaching-out to farmers efficiently and effectively with their input offerings. This program will focus on capacity building of corporate executive on managerial and marketing theories and applications in the field of agricultural input marketing such as business environment scanning, understating farmers’ buying behaviour, market segmentation, targeting and positioning (STP), inventory planning and management, designing marketing network, pricing and promotion and developing an effective communication strategy for farmers.
This program will cover all key domains of agricultural inputs like seeds, fertilizers and chemicals, organic fertilizers and pesticides, farm machinery and animal feeds and will ensure takeaways for the participants.
The program sessions will be delivered through experienced faculty and industry colleagues using practical approaches blended with theoretical models on following tentative themes:
- Scanning of the agricultural input marketing environment
- Using marketing tools for developing the agricultural input marketing mix
- Market segmentation and targeting for formulating winning marketing strategy Managerial leadership & techniques Customer service strategy-Value creation & Customer satisfaction
- Key account management
Who should Attend?
The target participants of this programme range from middle and senior-level executives of agricultural input companies, who are responsible for agricultural input marketing, input dealership management and coordination of farm-level interventions.
Rs. 3,000/- (+ 18% GST) per participant (includes tuition fee and certificate)
How to Register?
Interested participants can register for the programme through this link.
Programme Coordinator: Dr. Prakash K C(+91 76193 67720), Dr. Archana Thulaseedharan(+91 99473 48800)
For more details, click here.