University of British Columbia offers 6 Weeks Online Course on Introduction to Marketing. Online registrations are open.
About the Course
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.
This course is for anyone interested in marketing.
What you’ll learn?
- Develop a basic customer segmentation system
- Begin to understand the psychology of consumer decision making
- Develop pricing strategies that maximize profitability
- Define appropriate channel systems that go-to-market efforts
- Understand how marketing metrics can benefit your business
Who can take this course
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
6 Weeks (3–5 hours per week)
To enroll in this program, click the link below.Online Course on Introduction to Marketing
Note: Noticebard is associated with edX through an affiliate programme.