Lecture Series & Workshop on Digital Advertising and Digital Carbon Emissions by BHU, Varanasi [July 10-Aug 31]: Register by July 9: Expired

Registrations are invited for Lecture Series & Workshop on Digital Advertising and Digital Carbon Emissions under ICSSR-IMPRESS Project at BHU on 10 July to 31 August 2021.

Eligibility

Students, Designers, Professionals, Academician who believe design can make a difference. Are ready to join hand in collaboration, with different disciplines, knowledge bases, and points of view.

Speakers
  • Dr. Manish Arora, Raman Post Doc Fellow (JHU- USA)
    Project Directer (ICSSR_IMPRESS) entitled “Redesigning the advertising
    Methods in Digital Media to Curb Environmental Deterioration”.
    Assistant Professor,
    Department of Applied Arts,
    Faculty of Visual Arts,
    Banaras Hindu University, Varanasi
  • Dr. Prashant K Srivastava
    Project Co-PI (ICSSR_IMPRESS)
    Assistant Professor,
    Institute of Environment and Sustainable Development
    Banaras Hindu University, Varanasi
    Sumer Pankaj
    Assistant Manager – Environment Specialist
    Company – AB INbev, Hyderabad, India
  • Dr. Peeyush Kumar Gupta
    Research Associate
    ICSSR_IMPRESS entitled “Redesigning the advertising Methods in
    Digital Media to Curb Environmental Deterioration”.
    Department of Applied Arts,
    Faculty of Visual Arts,
    Banaras Hindu University, Varanasi
Topics (Date & Time)
  • 12:00- 02:00 PM Sunday, 10 July 2021: Lecture “Digital Carbon Footprint and Advertising”
    • What is it?
    • How it is affecting our planate?
    • How to scale this?
    • How to deal with?
    • Understanding the ‘Carbon-neutral’, ‘Carbon-negative’ & ‘Net-zero’
    • Explaining from the perspective of advertising
  • 12:00- 02:00 PM Sunday, 17 July 2021: Lecture “Impact of Advertising on Environmental Decisions”
    • What are environmental decisions?
    • What an advertisement has direct or indirect relation with environmental decisions?
    • Are we talking about the decisions to be or/and have been taken by the consumers or policy makers or both?
    • How the radical pro environmental ideas can be translated into the regular practices?
  • 12:00- 02:00 PM Sunday, 24 July 2021: Lecture “Revisiting the Advertising Design in the Context of Digital Carbon Emission”
    • How current advertising content/ material running on internet can be hazardous to the environment?
    • How the big tech companies like Microsoft, Google, Facebook, Twitter, Amazon are dealing with it.
    • Thinking on a design that can fix the digital carbon emissions to achieve the goals of ‘Carbon-neutral’, ‘Carbon-negative’ & ‘Net zero’
  • 12:00- 02:00 PM Sunday, 31 July 2021: Lecture “Advertising: Digital Carbon Emissions during Digital Printing”
    • What is it?
    • How it is affecting our planate?
    • How to scale this?
    • How to deal with?
    • Understanding the ‘Carbon-neutral’, ‘Carbon-negative’ & ‘Net-zero’
    • Explaining from the perspective of advertising
  • 12:00- 02:00 PM Friday- Sunday 28 – 31 August 2021: Workshop (3 Days) “Designing the Pro-Environmental Graphics for Digital Advertising”
    • Understanding the importance of research oriented layout development.
    • Practicing the Pro-Environmental Copywriting
    • Understanding the role of image resolution and run time in digital carbon emission.
    • Portrayal of decision making-changing component in the graphics.
Registration
  • Interested candidates can register via this page.
  • E Certificates to all the active participants at end of the program.
  • E Certificate will not be provided to participants below 70% Attendance.
Contact

Dr Manish Arora
Assistant Professor, Coordinator DIC
Department of Applied Arts,
Faculty of Visual Arts, Banaras Hindu University, Varanasi, India
Email: designmabhu[at]gmail.com
Call: 9307627818

Click here to view the official notification of Lecture Series & Workshop on Digital Advertising and Digital Carbon Emissions.


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