TISS Mumbai is looking for a Manager – Alumni Connect & Promotion who can develop a brand strategy for SVE’s target market through various marketing initiatives and communication.
Minimum of 2 years Post Graduate in Marketing.
- 10+ years of marketing expertise out of which minimum five years in the Education field
- Excellent written and verbal communication
- Strong hold on Digital Marketing & Tech savvy
- Creative & Innovative
- Market knowledge
- Business acumen
- Relationship Management
- Plans, implements, and executes successful marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising etc).
- Develop and execute strategies and objectives for building and executing the brand engagement through alumni, referrals, partnerships, social media and other marketing vehicles.
- Identify growth opportunities and drive innovation through marketing initiatives.
- Collaborates with the Industry for specific strategies.
- Analysis on Competitor and customer insights.
- Plan and execute promotion, fairs, conventions and events.
- Reports proper measurement of marketing activities and strategic recommendations based on findings and current market trends as applicable to SVE.
- Manage and ensure allocation of marketing budget is aligned to marketing goals and on ROI.
- Planning and execution of all communications and media actions on all channels, including online and social media.
- Manage the Alumni network of SVE which includes but not limited to successfully driving campaigns, engagement programmes which create job opportunities and funds, organizing events, managing the portal,initiate referrals etc and maintain the data.
- Being the single point of contact for the Alumni related activities.
- Accountable for all activities related to the brand promotion of SVE.
- Should be willing to take up task apart from that specified as per the requirement of the school and carry out additional duties and responsibilities as required from time to time.
Email your resume/cv to: anamika.dubey[at]sve.tiss.edu.