CfP: International Marketing Conference @ TA Pai Management Institute, Manipal [Apr 26-28]: Submit by Dec 24: Expired

The theme of the Conference: Marketing, Society, and Disruption

Marketing practitioners and scholars have shown a profound interest in building customer value, developing innovative products, leveraging pricing tactics to match consumer demand, managing brands, developing and managing marketing channels, and various other activities which enable them to achieve a sustainable competitive advantage.

Of late, they have also started to understand the paramount importance of direct and indirect effects of marketing activities on society as a whole. Most of these effects have been captured through systematic research in domains such as corporate social responsibility, social and cause-related marketing, and sustainable marketing. On the other hand, newer trends and disruptive practices have also emerged in recent times that are shaping the direction of marketing. Some of these trends are:

  1. Connected knowledge economy
  2. Globalizing, converging, and consolidating industries
  3. Fragmenting and frictionless markets
  4. Empowered customers and consumers
  5. Adaptive organizations
  6. Digital/online marketing practices, and
  7. Use of big data and analytics to achieve consumer insights
Call for Papers

This conference invites original research ideas and articles on best practices from academicians, doctoral scholars, and practitioners related to our conference theme highlighted above. Interested participants are required to submit an extended abstract that addresses, but is not restricted to, the following areas:

  1. Sustainability and social inclusion
  2. Digital/online/interactive marketing/advertising
  3. Marketing analytics and modeling
  4. Disruptive practices in marketing
  5. Consumer culture and psychology
Submission Guidelines

Interested participants should submit extended abstracts, which conform to the following guidelines:

  • MS-Word
  • Single-spaced, the one-inch margin on all sides
  • Times New Roman with 12-point font size
  • Should not exceed 1500 words (excluding figures, tables, and references)
  • Should have a representative list of references
  • Should contain a title page with author details (e.g. photo, name, affiliation, email-id, correspondence address and biography in 100-150 words) for each author
Important Dates

Last date of extended abstract: December 24, 2018 (Monday)
Announcement date of acceptance: January 31, 2019 (Thursday)
Registration opens on: February 07, 2019 (Thursday)
Last date of registration: March 11, 2019 (Monday)

Registration Fee

Participants from Indian (universities/institutes – Faculty): INR 7,500
Participants from foreign (universities/institutes – Faculty): INR 17,500
Indian participants (Industry practitioners): INR 12,000
Participants from Indian (universities/institutes – Doctoral scholars): INR 3,500
Participants from Foreign (universities/institutes – Doctoral scholars): INR 11,000
TAPMI Alumni: INR 5,000
Non-author participants: INR 3,000

Contact

marcon2019@tapmi.edu.in

For official notification, click here.

 

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