India Water Pitch-Pilot-Scale Start-up Challenge Under AMRUT 2.0 by MyGov [Cash Prize of Rs. 20 L]: Submit by May 11: Expired

IITB MSC Digital Society Programme
IITB MSC Digital Society Programme

Submissions are invited for India Water Pitch-Pilot-Scale Start-up Challenge Under AMRUT 2.0 by MyGov for the year 2022. The last date of submission is 11 May.


New and emerging technologies resulting from the thriving start-up ecosystem in India is providing breakthrough solutions to some of most critical challenges. This ecosystem needs to be harnessed for achieving the objectives of Atal Mission for Rejuvenation and Urban Transformation 2.0 (AMRUT 2.0) i.e., ‘Water Secure Cities’ by developing innovative solutions and addressing complexities in the urban water and wastewater sector.


The challenge aims to encourage start-ups to “Pitch, Pilot-and scale” solutions to address challenges in the urban water sector. The objectives of the challenge are as follows:

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Edureka - PG Diploma in AI & Machine Learning
  • Identify technological as well as business solutions/ innovations.
  • Endorse viable solutions that are suitable for different sizes, geographies, and class of cities.
  • Pilot test/ lab demonstration and handhold to scale the shortlisted technologies/solutions in select cities.
  • Bridge the gap between innovators/manufacturers and beneficiaries- i.e ULBs, citizens.
  • Creating an ecosystem of start-ups in the water sector.
  • Promotion of ‘Make in India’ initiative by promoting Indian origin startups and technological solutions.
  • Partnership with private sector, institutions, industry associations etc for implementation of solutions.


The start-ups providing innovative technological/ business solution in the following areas, are eligible to participate:

  1. Fresh water systems
    • Real-time spatio-temporal mapping of groundwater quality / surface water quality
    • Real-time spatio-temporal monitoring of water levels/volumes in aquifers and surface water bodies
    • Nature-based treatment systems for ground and surface waters with least water and carbon footprints
    • Innovative Rainwater harvesting systems
    • Atmospheric water recovery systems
  2. Hydro informatics – use of water + data for
    • Better water management in preventing floods and droughts
    • Creating a positive impact on the health and economic prosperity of peri-urban communities or urban slums
    • Estimating virtual water in the production of goods and services and thereby enabling a fair price for water
  3. Used water management
    • Better sewage and septage management including – On-site sanitation solution for slums
    • Technologies to maximise recycling of used water in industries
    • Innovative business models for trading in used water
    • Recovery of value from used water and creating a circular economy
    • Treatment technologies, especially for hilly regions
  4. Urban Water Management
    • Decentralised circular economy solutions for communities connecting groundwater recharge, greywater management, sewage recycling and solid-waste management with real-time quality and quantity information
    • Decentralised water supply solutions to slums
    • Restoration and preservation of rivers, lakes, ponds, shallow aquifers
    • Urban flooding and storm water management
    • Mapping and Management of urban aquifer systems
    • Salinity ingress in urban settlements in coastal regions
    • Monitoring of water service delivery standards (quality, quantity & accessibility)
    • Water metering
    • Desalination with Control discharge / Reject water
    • Efficient flow Polymer/ Metal plumbing fixtures including taps without aerators
    • High recovery/efficiency RO systems
    • Retrofitting devices for conservation of water or wastage reduction
    • Innovative water supply solution for hilly areas
  5. Agricultural Water Management
    • Reduction of water usage per ton of crop along with reduced use of energy, fertilisers and pesticides
    • AI-ML based systems that help farmer reduce their dependence on monsoons
  6. Urban Sewerage Management
    • Better sewerage and septage management including – On-site sanitation solution for slums
    • Odourless, Waterless urinals
  7. Water governance
    • Reduction of non-revenue water
    • Secure systems for 24X7 supply of potable water on tap
    • Fostering education and awareness on water
    • Targeting net zero water and net zero waste projects
    • Showcasing water and energy nexus
    • Sustainable solution for water packaging
  8. Innovation in conventional taps and plumbing systems
    • Smart taps indicating water usage, wastage, recording efficiency, IOT enabled and connected to a central database for monitoring and improvement of performance

Eligibility Criteria

  • All entities recognised as start-ups by Department of Promotion of Industry and Internal Trade (DPIIT). For details refer to this page.
  • Start-up must be providing solutions in the aforementioned thematic areas.


The Challenge will remain open from 11:00 hours on 12th March, 2022 to 17:30 hours on 11th May, 2022.

  • India Water Pitch-Pilot-Scale Start-up Challenge will be available for application at this page.
  • The participants can register for the challenge using any valid email-id. Once registration request is made by the applicant, an email will be sent to the registered email -id acknowledging their registration and providing details of the participation process.
  • The registered applicant can upload proposal by choosing ‘Participate’ button.


A two-step screening process will be adopted to evaluate and shortlist the submitted proposals. Screening Committee will do initial shortlisting and shortlisted proposals will be scrutinized by ‘Expert Committee’ for final selection. The following broad parameters shall be considered by committees for evaluation of the proposals:

  • Innovation
  • Usability
  • Relevance to the subject matter
  • Impact on society i.e., how helpful will it be in solving critical water related challenges in cities
  • Replicability
  • Scalability
  • Ease of deployment/roll-out
  • Potential risks involved in implementation of the solution
  • Completeness of the proposal

Important dates

Launch of India Water Pitch-Pilot-Scale Startup Challenge12/03/2022 on
Last Date of Submission11/05/2022
Shortlisting of proposalsTo be announced
Declaration of final resultTo be announced


  • The 100 final selected start-ups in the India Water Pitch-Pilot-Scale Start-up Challenge will be given a grant amounting to a maximum of Rs. 20 lakh, in three tranches of Rs. 5 lakh, Rs. 7 lakh and Rs. 8 lakh respectively on fulfilling certain conditions/ milestones of work as per their project proposal.
  • Selected start-ups will be facilitated mentorship support.
  • MoHUA will facilitate scaling up of solutions in partnership with industries & urban local bodies.
  • Start-ups, who achieved desired outcomes, will be promoted for wider visibility.
  • Citation from the Ministry.

Click here to view the official notification of India Water Pitch-Pilot-Scale Start-up Challenge Under AMRUT 2.0 by MyGov.

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