Call for Papers: Conference on Marketisation & Marketing @ IMI Kolkata: [Dec 18-19]: Submit by Aug 24: Expired

*** First posted on April 15 ***
In the recent times, the power of market has been instrumental in controlling more of the social resources.
Scholars acknowledge that as market forces legitimise consumption and also promote well-being and satisfaction, considerable attention is needed to address such market-level problematisation in the context of the Emerging Economies and all the important Asian markets.
This Conference proposes to bring together academic and managerial perspectives to addressing this issue.
The proposed track may include, but is not limited to:

  • Role of Markets in Shaping Consumption among Consumer Groups in Asia and other Emerging Markets
  • Role of Social Media in Marketization and inclusivity
  • Effects of Marketization among the BoP Consumers
  • New-age Marketing Strategy
  • Consumer Well-being
  • Changing Notions of Brand Meanings
  • Organisational Response and Marketing Strategy


  • Key note speech by distinguished personality
  • Best Paper Award to be declared

There will be an Industry Round Table, Competitive Paper Sessions, Poster Sessions and Doctoral Colloquium on the theme to be mediated and delivered by practitioners and academicians.
Doctoral students are encouraged to submit manuscripts, special session proposals, or poster abstracts under the appropriate track.
The submission guidelines have been laid out for your reference:
Manuscripts and all editorial correspondence should be addressed to:
The Convenor, IMI-K MARCON Committee at
All submissions must be in electronic form.
All submissions should be directed to a particular track and related questions should be directed to Conference Convenor.

  1. Contributors must provide their affiliations and complete postal and e-mail addresses with their articles.
  2. All articles should be typed and double-spaced throughout (not only the text but also displayed quotations, notes, references and any other matter). Articles should not exceed 5,000 words. All articles must be accompanied by an abstract of 150-200 words and 4-6 keywords.
  3. Notes should be numbered serially and presented at the end of the article. Notes must contain more than a mere reference. Manuscript submissions through email are preferred.
  4. Use British spellings in all cases rather than American spellings (hence, ‘programme’ not ‘program’, ‘labour’ not ‘labor’, and ‘centre’ and not ‘center’).


  • 24 August 2017: Extended Abstracts
  • 4 October 2017: intimation of Acceptance
  • 25 August – 20 November 2017: Date of Registration


  • Students/Research Scholars: INR 2000
  • Practitioners from Industry/Corporates: INR 6000
  • Others: INR 4000

The Registration fee includes conference kit, refreshments and lunch for two days of the conference and networking dinner on the first day.
More details are here.

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