About the Conference

The theme of the 2019 IIM Indore NASMEI Marketing-IS Conference is to focus on identifying ways of enriching customer values through unique product offerings supported by engaging technology.

The conference will deliberate upon the following broad themes, containing both conceptual and empirical papers about recent and emerging developments:

  • Understanding Consumer behavior in current marketing environment is essential for success.
  • Social Media and Digital Marketing are playing a profound role by influencing the consumer behavior in current marketing environment.
  • Customer value through Advertisement, promotions and other marketing communications.
  • Role of e-commerce social media and digital marketing and its influence on user value.
  • Customer based techno-business strategy and its role in creating value, etc.
Abstract Submission Guidelines

Submission of the abstract will be made in Microsoft Word format. Selection of papers for presentation will be based on extended abstracts which must include a clear indication of the purpose of research methodology, major results, implications, and key references. The author(s) should clearly mention under what track of the conference the abstract is to be included.
1. Length: Minimum of 1000 words and maximum of 2000 words (including title and key references)
2. Margins: 2.5 cm or 1 inch throughout (left, right, top, and bottom)
3. Orientation: Portrait
4. Font: Times New Roman, 12 point
5. Line spacing: 1.5 lines (for the main text of extended abstract) & Single (for key references)
5. Line spacing: 1.5 lines (for the main text of extended abstract) & Single (for key references)
6. Title: Title of paper, name(s) of author(s), affiliation(s), contact details
7. References: Limit to a maximum of 10

Important Dates

Submission of Abstract closes: Mar 31
Communication for Acceptance: April 30
Registration: April 30- June 15
Conference: July 27-28

Contact

Tel.: 0731-2439886
Email id: marconference@iimidr.ac.in

For Official Link, click here.

 

 

 

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