In this Google Digital Marketing & E-commerce Professional Certificate Course, you’ll learn in-demand skills that can have you job-ready in less than 6 months.
About Google Digital Marketing & E-commerce Professional Certificate Course
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required.
Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to marketing over the next two years.
Throughout the seven courses in this certificate program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
You will learn from subject-matter experts at Google. You’ll have a chance to build your own portfolio with projects like presentations, customer personas, and social media calendars to show to potential employers.
Applied Learning Project
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
There are 7 Courses in this Professional Certificate
- Foundations of Digital Marketing and E-commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch, and Manage E-commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
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