The GNLU Centre for Business and Public Policy will hold the 3rd national business plan competition, Exuberance, on February 17, 2018. The competition aims to promote the spirit of entrepreneurship addressing prospects and hurdles of starting a new venture.

Guidelines of the competition:

  • Entries will be judged on the basis of business plan proposals and Top 10 individual/teams will be called for presentation.
  • An individual or team can participate in the competition.
  • Business Plan to be submitted as per format prescribed below.

Final B Plan Format:

1. General background

  • Introduction
  • Profile of the proposer(s)

2. The Business Proposition

  • The Business Idea
  • Detail about the Product/Service
  • The USP of the product/service

3. Marketing Strategy

  • The market segmentation or target market
  • The positioning strategy
  • Estimated size and value of the target market
  • The competitive landscape
  • Differentiation Strategy

4. Execution Plan

  • Implementation Roadmap (detail flowchart of activities with time line)
  • The financial requirements
  • Snapshot of Projected Financial Statements for 5 years (Profit & Loss Account,
    Balance Sheet and Cash Flow Statement)
  • Milestones to Achieve

5. SWOT Analysis

  • Strengths – Weaknesses
  • Opportunities – Challenges
  • Risk mitigation strategy


Business Plan to be submitted by January 15, 2018, 10 pm and should not be more than 10 pages excluding annexures.

Submit entry to ecell@gnlu.ac.in


  • 1st Position, Rs. 25,000/-, memento & certificate of appreciation
  • 2nd Position Rs. 15,000/-, memento & certificate of appreciation
  • 3rd Position Rs. 10,000/-, memento & certificate of appreciation


Exceptional business ideas may be mentored & incubated under GNLU
Incubation Center (GLIC)


Manishankar Dwivedi
Student Coordinator – E-Cell, GNLU
Mob. +91 94246 36723
Email :- ecell@gnlu.ac.in

Mayank Gurnani
Student Member – E-Cell, GNLU & GCBPP
Mob.+91 96384 47003
Email :- mayank0693@gmail.com

Pallavi Ansal
Student Member – E-Cell, GNLU & GCBPP
Mob. +91 9818268428
Email :- pallaviansal123@gmail.com

For further queries, you can visit the original website here.

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