Lawctopus Law School
Lawctopus Law School

Free Webinar on Brand Strength- Understanding Personality and Brand Immunity by IIM Bangalore [July 23]: Register by July 20: Expired

Registrations are invited for Free Webinar on Brand Strength- Understanding Personality and Brand Immunity by IIM Bangalore on 23 July 2021. The last date of registration is 20 July.

Marketing Area at IIM Bangalore will host the webinar titled ‘Brand Strength: Understanding Personality and Brand Immunity’ by Kevin Lane Keller, E.S. Osborn Professor of Marketing.

Speaker

Kevin Lane Keller,E.S. Osborn Professor of Marketing; Senior Associate Dean, Tuck School of Business, Dartmouth College, US.

Abstract

The talk will focus on two work-in-progress research projects about to be written up. One project looks at the general propensity consumers have towards brands and in what we ways they seek value. The other project looks at how well brands perform across channels and how much equity they sustain. Both projects speak to the strength of brands, from a consumer and channel perspective.

Registration
  • Interested candidates can register via this page.
  • Please register for this webinar by July 20, 2021. You will be sent a zoom link by July 22, 2021.
  • There is no certificate offered for participation in this webinar.
  • Date and Time: July 23, 2021 @ 7.00 PM – 8.00 PM (IST)
Click here to view the official notification of Free Webinar on Brand Strength- Understanding Personality and Brand Immunity by IIM Bangalore.


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