Business and Management

FDP on Market Research and Analytics at IIM Kozhikode [Feb 17-19]: Register by Feb 1

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By: Jasmeet | 12 Jan 2020 3:23 PM

IIM Kozhikode is conducting a 3-day Faculty Development Program (FDP) on Market Research and Analytics from February 17 to 19, 2020. Most marketing/sales managers get lots of customer/market data which goes un-analyzed. This course equips them to analyze such information and generate valuable insights about customers and competition. We will focus on the synergy between data and decisions that managers need to make.

The FDP is being conducted by The Indian Institute of Management Kozhikode (IIM Kozhikode or IIMK) which is an autonomous business school located in Calicut (Kozhikode), Kerala. The institute, set up in 1996 by the Government of India in collaboration with the State Government of Kerala, is one of the 20 Indian Institutes of Management (IIMs). It was the fifth IIM to be established

Course Content
  • Resource allocation decision
  • Market sizing
  • Market segmentation and positioning
  • Targeting
  • Positioning
  • Product/service analytics
  • Price analytics
  • Distribution analytics
  • Promotion analytics
  • Sales analytics
  • Marketing mix analytics
  • Competitive and strategic models
  • Forecasting
  • Customer value models
  • Churn and retention models
  • Cross-selling
  • New digital venture
  • Paid search advertising

The program uses a series of case studies, contextualized datasets, hands-on analysis, and new generation tools to aid participants in understanding customer relationships and managing their value.

Who can Attend?

The program is designed for Bschool faculty having some background knowledge of statistics.

Registration Fees
  • Rs. 14000 (Program Fee). GST 18% extra (Total: Rs. 16520)
  • Rs. 17500 (Non-Educational Institute). GST 18% extra (Total: Rs. 20650)

Interested candidates can register online by clicking here. The last date to register is February 1, 2020.


Phone Number: 0495 2809424

Email ID:

For further details, click here.

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