This unique course enables anyone involved in marketing, promoting or advertising healthcare services, including those involved in facilitating medical tourism, to understand how and why prospective patients choose a healthcare provider. It provides comprehensive and holistic coverage of the entire discipline of marketing in healthcare, with a particular focus on the emerging phenomenon of medical tourism.
Highly practical and relevant, the course demonstrates in depth the tools and techniques with which healthcare facilities can develop and implement marketing plans capable of transforming their reputation and success.
The course is divided into five modules and includes detailed instruction in:
- An Introduction to Healthcare Marketing and Medical Tourism – how effective marketing can raise demand and drive it to your healthcare facility.
- Understanding Patient Needs and Preferences – exploring the needs and preferences of healthcare’s customers.
- Developing a Marketing Plan – a strategic blueprint for attracting and retaining patients.
- Implementing a Marketing Plan – using a ‘marketing mix’ to position your healthcare facility in the minds of patients.
- Advertising Your Healthcare Services – using mass and personal communications to grab and keep patients’ attention.
Who Will Benefit?
This course has been designed for anyone who is involved in marketing, promoting or advertising healthcare services, including those involved in facilitating medical tourism.
It will be especially useful for:
- Healthcare marketing, communications, advertising and PR managers
- Directors, executives and managers from large healthcare organisations
- Owner-managers of independent hospitals, health centres and clinics
- Policy-makers and planners from health ministries and authorities
- Marketing consultants and advisers
Throughout the course there are allocated timeslots allowing ample opportunities to practice the principles and techniques being taught using interactive exercises and case studies.
- Registration Fee: INR 110000+ GST @ 18%
- Early Bird Offer till 08th Sep: INR 88000+ GST @ 18%
For more queries and group registration speak to Fazal Misbah on +91 99906 30564 or write at firstname.lastname@example.org.