This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA.
Every Specialization includes a hands-on project. You’ll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you’ll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.
There are 7 Courses in this Specialization
- Marketing in a Digital World
- Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
- Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Marketing in an Analog World
- Digital Marketing Capstone
Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration
Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
Mike Yao, Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
Vishal Sachdev, Clinical Assistant Professor , Director, Illinois MakerLab
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the “Enroll” button on the left. You’ll be prompted to complete an application and will be notified if you are approved. You’ll need to complete this step for each course in the Specialization, including the Capstone Project.
To enroll for this course starting June 24, click the link below.
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