Business model innovation, differentiation and competitive advantage, are high on the agenda of visionary CEOs / CTOs / CIOs. Yet, at the same time, little concrete literature exists on how to create innovative business models in practice. This workshop is
an attempt to fill this gap.
It is widely recognized now that to build new business models around existing technologies a variety of linkages need to be built and nurtured. Critical among them are linkages between designers, engineers and managers who understand the market needs.
Strategic management of such linkages is increasingly becoming one of the key activities of stakeholders in innovative organizations. Besides, such linkages can also create opportunities for new entrepreneurial ventures.
This workshop would be relevant for the delegates to alien the larger organization goal and thereby to design offerings that can achieve better market success.
- The workshop would essentially be hands on.
- It will bring the participants together to study the process of developing business model. Through this process the participants will learn how new technology applications, strategic design thinking, business model development and commercialization decisions are coordinated to be successful in the market.
- This workshop will expose the participants to various dimensions of designing business models. In the process, the participants would learn about where offerings are best suited the consumers need.
- This workshop would focus on the issues relating to the development of new business models. In particular, the workshop would delve on Value Proposition and Customer Segments in detail as main components of the business model design.
The registration fees is Rs. 25,000 to be paid by Demand Draft / Pay Order
before one week of the program in favour of NATIONAL INSTITUTE OF DESIGN,
For any queries, contact
E-mail: email@example.com, firstname.lastname@example.org