About the Course
Wharton’s Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability.
With guidance from Wharton’s top professors, along with insights from current Wharton start-up founders and financiers, you’ll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding or to identify and pursue opportunities for growth within an existing organization.
Skills you will gain
- Growth Strategies
- Exit Strategy
- Discovery-Driven Planning
- Elevator Pitch
- Brand Management
- Choosing Advisors
- BrandStrategic Management
There are 5 Courses in this Specialization
- Entrepreneurship 1: Developing the Opportunity: This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society.
- Entrepreneurship 2: Launching your Start-Up: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy.
- Growth Strategies: This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand.
- Financing & Profitability: This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding.
- Wharton Entrepreneurship Capstone: In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth).
To enroll in this course, click the link below.
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