About the course
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments.
You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab.
The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Skills you will gain
- Strategic Management
There are 4 Courses in this Specialization
- Strategic Career Self-Management: In this course, you will learn how to think strategically and professionally about your career self-management. Through this course you’ll develop an objective, external view of your marketable skills as a solid foundation for building a strong career brand.
- Career Brand Development and Self-Coaching: In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhancing your skills portfolio.
- Strategic Self-Marketing and Personal Branding: This course will help you to: – Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; – Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; – Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding.
- Career Total Fitness Annual Retreat: In the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year. In this course you will use the same approach to organize, strategize, re-energize, and re-invigorate your career building activities.
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