About the Course
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and certification through programmatic advertising leader, The Trade Desk.
There are 4 Courses in this Specialization
- Introduction to the Digital Advertising Landscape
- Search Advertising
- Social Media Advertising
- Native Advertising
- Chris J. Vargo Assistant Professor College of Media, Communication and Information
- Harsha Gangadharbatla Associate Professor Advertising, Public Relations and Media Design
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