Manav Rachna Conference 2021
Business and Management

CfP: Conference on Reinventing Business, Entrepreneurship & Sustainability in the Era of Challenges at Manav Rachna [Feb 26-27]: Submit by Nov 20

About the Conference

MRCON 2021 is actively monitoring the COVID-19 situation to ensure the safety, comfort, and quality of experience for attendees and successful conduct of the event. Authors of the accepted papers who are unable to attend the conference in person will be given an option to present their papers online and attend the conference virtually. The proceedings and certificates will be sent to the corresponding authors through email.

The future paradigms belong to an era of disruption in which technology and processes are evolving faster than businesses can naturally adapt. The need of the hour is to rediscover business practices to acclimate in the era of disruptions which is not unprecedented.

Globalization is rapidly changing customer needs and expectations and state-of-the-art digital platforms and technology are disrupting traditional markets overnight. There are many other recent developments like Robotic process automation, the Internet of things, Fintech, Analytics, Blockchain, Industry 4.0, Augmented reality, Increasing adoption of artificial intelligence, and so forth. Hence the strong felt need for architecting the scholarship of management education as business management is not a traditional science discipline but a profession.

With this context in mind MRCON-2021 has set an objective to set a platform to liberate the management thought process, theories, and frameworks and to pioneer thought processes to re-architect business practices and management paradigms.

Call for papers
  • Employer/ team branding
  • Workplace of the millennials
  • Work From Home practices
  • Employee Engagement
  • Employee Branding
  • Changes in Marketing paradigms
  • Omni Channel retailing
  • Green Marketing
  • Change management
  • Consumer Behavior
  • Digital Marketing
  • Customer experience management
  • Customer Centricity
  • Data Analytics and marketing optimization
  • Engaging with the Digital Consumer
  • AI- based Supply Chain Networks
  • Business Intelligence and Supply Chain optimization
  • Turnaround strategies
  • Digital Business Transformation and SMEs
  • Business Model Innovation and Start-ups
Important dates
  • Full-length paper submission: November 20, 2020
  • Notification of Acceptance: December 16, 2020
  • Final Paper Submission: December 30, 2020
  • Students: Rs. 500/-
  • Research Scholars: Rs. 750/-
  • Faculty/Other Academia Members: Rs. 1000/-
  • Corporate Professionals: Rs. 3000/-
  • Foreign Participants US, Europe, Japan, Singapore, Hong kong – USD 100
  • Africa, Asia, S. America – USD 50
  • Presentation in Absentia: USD 75

Dr. Rajat Gera, Professor, FMS, MRIIRS
Email: rajatgera.fms[at]
Ph. No.: 9821244650

Dr. Meghna Chhabra – Associate Professor, FMS, MRIIRS
Email: meghna.fms[at]
Ph. No.: 9753128071

Email id: mrcon2021conference[at]

Conference on Reinventing Business, Entrepreneurship & Sustainability in the Era of Challenges.



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