CfP: Conference On Experiential Management & Marketing at NEHU Shillong [Mar 18-20]: Submit by Oct 31: Expired

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About the Conference

There is a growing importance of experiential marketing in tourism literature and researches. Pine and Gilmore coined the concept ‘‘experience economy’’ in 1998 and reasoned that the economy was progressing from a service paradigm into an experience paradigm.

The demand for memorable experiences is a major trend in the tourism industry and that destinations now compete more and more by emphasizing their experiences. The search for novel tourism experience offerings is particularly important for destinations that are suffering from stagnant or declining tourist interest to renew curiosity among tourists.

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Therefore, the aim of 3rd Global Hospitality and Tourism Conference – 2021 (GHTC-2021) on Experiential Management and Marketing is to create a platform for academicians, research scholars, policy makers, industry practitioners and the budding tourism/ hospitality professionals to exchange views, discussion and presentation of research findings.

Call for papers
  • Conceptualizations of tourism experience
  • Managing service design, service encounters and tourism experience
  • Cognitive, emotional, sensory, social, and transformative dimensions of tourism experiences
  • Open innovation, co-creation, co-destruction and customer engagement approaches in experience design
  • Gastronomic tourism experiences as a tourism product
  • Trends in consumer behavior and experiential marketing
  • Systematic Literature Reviews or state-of-the-art on experiential marketing
  • Sustainable destination development
  • Memorable tourism experiences
  • Tourism/ hospitality experiential marketing in sustainable way
Important dates
  • Last date for submission of abstract: 31st October, 2020
  • Intimation of acceptance of abstract: 15th November, 2020
  • Last date of submission of full length paper: 25th Jan., 2021
  • Last date of early bird registration: 30th December, 2020
  • Last date of regular registration: 15th Feb., 2021
  • Main Conference: March 18, 19 and 20, 2021
  • Indian Delegates: Rs. 2500 to Rs. 4000
  • Foreign Delegates: US$100 to US$150
  • Local Delegates: Rs. 1500- 2000

Dr. Saurabh Kumar Dixit, GHTC – 2021 CHAIR
Email: ghtconference[at]gmail.com
Mobile: +91-9436565964, +91-7005690748

Conference On Experiential Management & Marketing at NEHU Shillong.


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