ICA World Cooperative Congress Visual Identity 2020
Design

Call to Designers: ICA World Cooperative Congress Visual Identity at Seoul [Dec 11-16, 2020]: Submit by Jan 6

About the ICA

The International Cooperative Alliance unites, represents and serves cooperatives worldwide. Founded in 1895, it is one of the oldest non-governmental organisations and one of the largest ones measured by the number of people represented: 1.2 billion cooperative memberships on the planet. The International Cooperative Alliance works with global and regional governments and organisations to create legislative environments that allow cooperatives to form and grow.

About the Congress

The ICA invites designers worldwide to bid to be the creators of our World Cooperative Congress visual identity. More than 1.2 billion cooperative memberships worldwide will be sharing a historic moment, as the 2020 Congress will be the big gathering of cooperatives. The 2020 Congress will be held in Seoul (Republic of Korea) from 11-16 December 2020. It will be the second Congress to be held outside Europe.

Topics

The general topic of the Congress is ‘Cooperative identity’, which includes the universal cooperative definition, values and principles. This Congress is particularly special, because the ICA is celebrating its 125th anniversary and the 25th anniversary of the Statement on the Cooperative Identity.

Objectives

Full awareness of the crucial role of cooperatives to build a better world and the historical roots of the ICA, while projecting a dynamic and young identity.

Target Audience

The worldwide cooperative movement, partners in other international organisations and the general public. The latter may be aware about cooperatives and our goal will be for all the targets to feel tied with the identity.

Design Competition Process

The selection process for the 2020 Congress visual identity will have 2 stages:
Stage 1: Credentials and written response
Designers interested in creating our 2020 Congress visual identity are invited to send a portfolio selection of their relevant work, plus a written response (up to 2 pages) explaining why they would be a good project partner, and responding to the creative brief. We are not asking for visuals at this stage.
Stage 2: Visual submissions
Five designers will be asked to submit creative ideas in visual form, in return for a ‘pitch payment’ of €500.
One of the five designers will then be chosen to partner us in the for full design project.

Fees
  • The 5 designers or agencies selected to submit creative visuals will receive €500 each.
  • The project fee for the agency chosen as our full project partner will receive a fee of €5000.
Submission Procedure

Interested applicants can send its credentials and initial response to Leire Luengo, ICA Director of Communications at luengo[at]ica.coop.

For more details, click here.

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