Entries are invited from eligible candidates for the Adobe Analytics Challenge 2021.
About Adobe Analytics Challenge 2021
For more than 15 years, the Adobe Analytics Challenge has been hosted and limited to students in North America. This year we are excited to announce that we will be opening the competition on a global scale.
The Adobe Analytics Challenge is a unique analytics-focused business case competition where university students are given the opportunity to use Adobe’s industry-leading analytics products and access to real-world data from leading organizations such as Nike, Major League Baseball, T‑Mobile, Starwood, Lenovo, Condé Nast, Comcast, Overstock.com, Backcountry.com, Sony PlayStation, and MGM Resort International.
You are not eligible for this competition if you meet any of the following conditions:
- You are a part-time student.
- You already graduated from your academic program.
- You participated in this competition in the past and won a cash prize.
- You work or have worked for Adobe as an employee, intern, or contractor.
Phases of the Competition
At the beginning of the Adobe Analytics Challenge, we’ll have a one‑hour kickoff web conference with Adobe and a customer partner. You’ll receive an overview of the competition as well as information on the analysis project. You’ll have a few days to identify the team you will enter into the competition.
Registration & Training
Students can form teams of up to three students. You must pick a team name and have each individual complete the registration form on this site. Once you’re registered, you’ll be given access to Adobe Analytics and customer partner’s data. Your team will be invited to join a two-hour live training session (optional but recommended). The training session will be recorded in case you have a scheduling conflict. After the training session, you’ll be given access to Adobe Analytics and the customer partner’s data.
Project Work & Submission
You will have just over two weeks to analyze a company’s digital data in Adobe’s analytics tools and build a presentation for your analysis findings and recommendations. Your team will submit a PowerPoint file by the submission deadline. All of the submitted presentations will be screened and approximately 15–20 presentations will be selected for the semi-final round of judging.
Each of the semi‑finalist teams will be scheduled for a 20‑minute web conference. Each team will have 10 minutes to present their slides and three minutes showcasing their projects in Analysis Workspace to a panel of judges. For this round, the judges will be comprised of experienced analytics consultants. We expect all of the team members to present a portion of the presentation. You will have up to five minutes reserved for questions from the judges at the end. After the first‑round judging is complete, the judges will choose up to six teams that qualify for the final round. Typically, we will choose no more than two teams from the same school for the finale.
The finalist teams will have the opportunity to modify their slides, and they will have 15 minutes to present their findings and recommendations: 12 minutes spent presenting slides and three minutes spent in Analysis Workspace. The teams will have approximately five minutes at the end to answer questions. For this round, the group of judges will include representatives from Adobe, the customer partner, and other industry experts.
- Teams consist of 1-3 students currently enrolled in a full-time academic undergraduate or graduate program.
- All team members must be from the same university.
- All students must register and sign a non-disclosure agreement.
- All teams need a faculty mentor who is currently employed by their same university (this includes adjunct professors).
- All submissions and presentations must be delivered in English.
- Individual countries may require additional conditions to participate – please read Official Rules for more information
- You may consult published works in the field of digital analytics and solicit help from your faculty mentor.
- You may not make contact with employees of Adobe or the customer partner during the competition.
- You may not consult with or solicit help from Adobe employees or contractors, students who are not on your team, or other outside professionals.
|15%||Establish key business objectives and success metrics|
We want to confirm you understand what the company’s business goals are as well as their KPIs. This information will be shared by the customer partner with all of the teams. We include this criterion to make sure you anchor your analysis and findings on what’s important to the business.
|35%||Analyze factors impacting success metrics|
We will be evaluating the quality, depth, uniqueness, and potential value of your analysis.
|35%||Recommend opportunities for business improvement|
We expect to see a connection between your analysis findings and the recommendations you make. The more actionable and impactful your recommendations, the better.
|15%||Professionalism and communication skills|
We are looking for polished presentations that are rehearsed and presented in a professional manner.
|1st Place||2nd Place||3rd Place||4th Place||5th Place||6th Place|
How to Register?
Interested participants can register for the Adobe Analytics Challenge 2021 through this link.
September 24, 2021